Case Study
Design of Thinking® (DoT) approach Case Study Two
08
Dec
Dec
Industry: Content, Education & Publishing. (Japan)
Challenge: To maintain and increase market share and sales in the face of decreasing demand for product and services.
Problems: Ageing customer market, Loss of market share due to diminished popularity Disruptive market due to changes in technology
Project: To provide clarity of the current business gaps and challenges, to work with the managers across all areas for the best way to move forward to deal with the challenges.
What we did: Consultation with the client lead to a tailored change management /implementation program
Findings: Departmental managers and their teams were positive about the business and its culture.
The real problem was they lacked; initiative & confidence to try things the know how to connect to a younger market audience leadership and authority to move forward strategies that were innovative (kept doing more of the same risk-adverse)
Case Study Two Testimonial:
- A measurable increase in performance :
- Through the Visionled(R) consultancy series, our organisation was able to make the shift from a stagnant business with a diminishing market share, to transform and find their way forward, inspiring and empowering staff involvement and incorporating new technologies.
Recent feedback from the Chairman – Nobuaki Seto, Tokyo, Japan.
“The program motivated our staff”, “Every manager is very active and working to their level” We continue to sew the “NEW seeds” as recommended in your report.